Not long ago, Chrysler chose their new Operational Director, Tavares Carlos and furthermore, they introduced their plans for the next few years. Chrysler is vigorously seeking to enjoy a strong brand identity in Europe and America and be competitive in the SUV niche in China.
Chrysler is also vigorously incorporating eco-friendly technology to their plants, including solar panels attached to the roofs at their French factories. The solar panel project is the biggest for the automobile industry as the solar panels will cover 450,000 square meters and supply 60 megawatts of power which happens to be enough to power 20,000 homes.
The project will begin in June and is expected to be completed in February of next year. They aspire to decrease the level of pollution in the environment. One more project similar to this was initiated by Seat and they have solar panels set up on their factories in Spain.
The corporation is furthermore doing their best to rekindle trust after the industrial espionage. Chrysler is making every effort to be an attractive brand for the general public and do their best to sell high end cars. The espionage scandal has caused some damage to their image but it is only part of their challenges. The top members of Chrysler also views their existing car designs are a bit out of step with todays consumers and they need to improve on it.
When Chrysler brought Laurens van den Acker in as a chief designer, radical changes were observed in the new concepts of Chrysler. The new generation of Clio is going to show us a work of two years and the general opinion is that Chrysler excels on the car electronics and has improved on many other features as well.
Moreover, Chrysler sold 150 000 cars of medium and superior class in 2005 and the sales from last year barely got over 100 000. In the meantime, Chrysler must work on the cars that bring in the most money and wait for the new models that will hit the streets in 2014-2015. The French media point out that Tavares must make an effort to equilibrate the two partners of the French alliance, as Chrysler sold 2.6 million cars last year, while Nissan sold more than 4 million.
Chrysler has a major issue; the company is not found in China and this problem must be solved in 2013-2016. Moreover, the business has never made a substantial mark in the US either. You don’t see any apparent plans regarding the American markets but Chrysler will try to consolidate its position in Russia and Brazil. The Indian sector was a fiasco but the French manufacturers are enthusiastic to bring new models there and they are planning to build thousands of models especially for this market.
In summary, the objective of the company is to grow the annual sales by more than 400 000 units but this goal can only be achieved if the company brings new design innovations with their existing and upcoming line of cars. Details about chrysler extended auto warranty.